For this assignment, I was tasked to create three advertisements for the different concept types: positive, negative, and metaphorical. The advertisements were to be for a brand I made up.

Step 1: I started by creating a mindmap to show my ideas. I also wrote down a list of possible slogans for each advertisement.

Step 2: Next I sketched nine thumbnails for each advertisement, totaling twenty-seven.

Step 3: After I met up with my model and got the pictures I wanted for my final advertisements.

Step 4: Then I created my three advertisements in Adobe Photoshop.

Step 5: Finally I exported my designs as JPG files and compiled them into a PDF file.